If the City Commission desires a new logo, staff recommends a minimum three-year phase-in with most logos replaced as part of normal maintenance and repair.
In conjunction with the current widening of HWY 441 and other planned FDOT transportation projects, the City of Leesburg has been given the opportunity to have new directional signage installed to guide both visitors and newcomers to the community to the downtown and other areas of interest within the city. The Leesburg Partnership has suggested this opportunity be used to freshen up Leesburg’s City logo (shown above) with a new design and color scheme (provided in Exhibit “A”).
The current City of Leesburg logo and its associated color scheme have been used in a wide variety of applications. Making a complete transition to the new logo and color scheme will likely require a five to six year time period, with initial priority being given to changing out vehicle decals, monument signs located at entrance driveways to department facilities, and other applications which can be easily modified via the application of an adhesive-backed decal.
Paper stock such as letterhead, door hangers, and similar types of items can be converted as old inventory is exhausted and new stock is ordered. Likewise, uniforms and other clothing items can be updated with the new logo and color scheme at the time of normal replacement.
1. Approve the adoption of the new City logo with its associated color scheme.
2. Such alternative action as the Commission may deem appropriate
The fiscal impact will vary, depending on the pace at which the Commission desires to convert to the new logo. Staff does not recommend immediate conversion to the new logo, as the fiscal impact would be onerous. Consumables such as letterhead and business cards should be converted through attrition, with no associated cost. The highest visibility item would be decals on city vehicles, which would cost approximately $4,900 total for two decals on each of 350 vehicles. The three water towers also include the City logo, but need not be converted until repainting is needed (next inspections in 2013/14). Alternatively, the current blue corporate logo can be painted over with white paint, leaving the “Leesburg – The Lakefront City” text portion of the logo and waiting until repainting to add the new logo.
The Public Works sign on Hwy. 27, and the fire station signs for stations 63 and 64 can be converted without replacement of the entire panel, requiring only about $100 for each replacement logo plus labor.
Street signs use the City logo and could be replaced through attrition. Alternatively, the City could choose to change out just the illuminated signs on State roads at a cost of about $1,800 for eight city intersection signs. Solid waste dumpsters with the corporate logo need only be replaced through attrition. Other city signs with logos include the entrance sign near Comcast ($150, logo only), Wellness Center sign ($1,400), and several smaller wall signs with nominal conversion costs.
All of the above could be phased-in over several years, depending on the desire of the City Commission and funding availability.
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RESOLUTION OF THE CITY COMMISSION OF THE CITY OF LEESBURG, FLORIDA, ADOPTING A NEWLY DESIGNED LOGO WITH A NEW COLOR SCHEME; AND PROVIDING AN EFFECTIVE DATE.
BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF LEESBURG, FLORIDA:
WHEREAS, the City of Leesburg has previously adopted a logo and slogan, “Leesburg – The Lakefront City” for use on identifying signage, official letterhead, employee uniforms and other items displayed to the public; and
WHEREAS, the City now wishes to adopt a redesigned logo with a new color scheme as shown in the accompanying Exhibit “A” to display on identifying signage, official letterhead, employee uniforms and other items displayed to the public;
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF LEESBURG, FLORIDA:
THAT The logo and associated color scheme shown in Exhibit “A” be adopted for corporate identification purposes, and that the substitution of the new logo and colors for the one previously in use be undertaken as funding and circumstances permit.
PASSED AND ADOPTED by the City Commission of the City of Leesburg, Florida, at a regular meeting held the 10th day of October, 2011.